Part two of the MSCA25 Webinar series is in the books, but if you didn’t watch it live, don’t worry! The recorded version is now available for streaming and sharing, so you won’t miss out on hearing from ServiceTitan Commercial on how technology, process, and AI can drive success in your business. At the end of each webinar, our sponsors are also showcasing a new innovation or product, keeping you up to date on their latest offerings.
Reinventing Commercial Sales: How Technology, Process, and AI Drive Success
Tuesday, October 21, 2025, 1pm ET
Commercial sales teams face mounting challenges due to lack of structure, inefficient sales cycles, and generic tools that don’t reflect the unique needs of contractors. While 78% of contractors report using a CRM, only 22% say they’re “very satisfied” with their system, leaving room for major improvement. At the same time, AI adoption is in its early stages but the businesses already leveraging it are realizing powerful gains in personalization and data entry efficiency.
This webinar, led by Blake Meulmester, VP of Product at ServiceTitan, unpacks how the right blend of technology, process, and AI can transform sales operations; driving consistency, predictability, and measurable growth.
You’ll learn how to:
- Leverage an industry-specific CRM to structure your sales process and unlock insights from customer history.
- Diversify marketing strategies to fuel consistent lead generation and fill your pipeline.
- Integrate AI into daily workflows to reduce inefficiencies and boost sales team productivity.
Presented by ServiceTitan Commercial
And don’t forget to sign up for the rest of the series:
AI & the Trades: You Need A Hand, Not a Robot
Tuesday, October 28, 2025, 1pm ET
This webinar shows how mechanical contractors are using practical AI tools to save time, streamline workflows, and boost productivity with their existing crews—without extra hires or major system overhauls.
Presented by BuildOps
How Smart Contractors Are Solving the Labor Crisis While Competitors Struggle
Tuesday, November 4, 2025, 1pm ET
This webinar explores how innovative contractors are transforming the labor shortage into a competitive advantage by optimizing their workforce, leveraging smart technology, and driving operational excellence to achieve more with fewer resources.
Presented by ACCESS
Don’t miss this opportunity to gain a competitive edge and position yourself at the forefront of the industry’s technological revolution! Each session will provide thought-provoking insights and practical takeaways you can bring to your business.
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Looking for the latest from @aquatherm and Morris Group International? Find it in MCAA’s Virtual Trade Show! >> https://ow.ly/aK8B50TupHO
A power plant chose Apollo® Valves from Aalberts integrated piping systems for a vital environmental upgrade. Apollo Valves products were selected for their reliability, durability, and precision—crucial characteristics in managing limestone slurry. >> https://ow.ly/Vy8k50TrUGI
MCAA’s Field Leaders Conference is where field leaders realize their value.
Click the link to learn more about Mark Breslin's session, Legacy Leadership, and about the November conference in Atlanta, GA.
https://mcaa-new.matrixdev.net/news/flcbreslin-2024-atlanta/
Registration for MCAA's Advanced Institute for Project Management opens October 1st! This unique educational experience is for individuals with 8+ years of project management experience. Get ready to join us January 19 – 23, 2025, in Austin, TX! >> https://ow.ly/xz5g50TrMab
